An Overview
The branding for this tea and cake shop centres around creating a cohesive visual identity that reflects the brand’s charm and sophistication. Key elements of the branding include a custom logo, a carefully curated colour palette, typography selection, and detailed logo modelling.
TABLE OF CONTENT
About Brand
Logo
Colour
Typography
Logo Modeling
ABOUT BRAND
About tea & cake
Tea and Cake is more than just a café—it’s a cozy haven where the timeless tradition of tea meets the delightful indulgence of cake. Nestled in a charming setting, Tea and Cake offers a curated experience that blends comfort with sophistication. Every cup of tea and every slice of cake is crafted with love, aiming to provide customers with a moment of relaxation and joy in their day.
VISION
To become the most beloved destination for tea and cake enthusiasts, known for its exceptional quality, warm ambience, and a community-centred approach that brings people together over the simple pleasures of life.
Mission
To create a welcoming space where customers can enjoy expertly brewed teas and artisan cakes, crafted with the finest ingredients and served with care. Tea and Cake is dedicated to making every visit a delightful experience, fostering connections, and celebrating the art of relaxation.
LOGO
BRAND LOGO
The logo embodies the essence of the tea and cake shop—elegant, inviting, and timeless. It features delicate elements that represent tea cup with “T&C”, seamlessly integrated to create a memorable and versatile brand mark.
LOGO MEANING
The logo for ‘Tea & Cake‘ creatively combines the initials ‘T‘ and ‘C,’ representing ‘Tea’ and ‘Cake.’ These letters are integrated with a vector illustration of a cup viewed from above, visually reinforcing the store’s focus.
This design ensures that the business’s purpose is instantly understood by the viewer.
LOGO Size
To ensure visibility and legibility, the logo should never be displayed smaller than the sizes specified on the following page.The minimum acceptable size for our logo is 50 pixels.
LOGO variations
To ensure visibility and legibility, the logo should never be displayed smaller than the sizes specified on the following page.The minimum acceptable size for our logo is 50 pixels.
Colours variations
Brand colours
These colors reflect your brand’s identity and personality
TYPOGRAPHY
Elements, shapes & illustrations
These unique graphics or drawings are created specifically for Tea and Cake brand. These can be used to convey the brand personality.
Logo & pattern Modeling
