Deliverable
- Research
- Creative Brief
- Target Market Research
- Personas
- Mind Map
- Mood Board
- Site Map
- Learning Objectives
- Low-fi Wireframes
- Prototypes
- High-fi Mockups
C.D.G. Roofing
C.D.G. Roofing Inc. is an established, experienced, and reliable roofing company that has been providing their services to residential and commercial properties in and around the Ottawa valley for over 30 years. Our goal is satisfaction from each client, by applying our many years of service and professionalism to ensure that every project that we do meets their standards.
As the UX/UI Designer for Smart Radish, I redesign the website, created and launch it, through the UX process of creating this new, user-friendly, responsive web design.
User Research
Project objective: Create a website to get their name and information out to people.
Promote who they are and what they offer. Encourage their clients to use the website.
Increase their clients and therefore, more sales.
Target Audience: Individual and companies who needs roofing
Primary: Individual homeowners in need of roofing services
Secondary: Construction companies specializing in residential building
Book an Appointment
By adding a “Book an Appointment” feature to the roofing website, I made it easier for potential clients to directly connect with the company at their convenience. This feature simplifies the process, allowing users to schedule consultations or services without the hassle of phone calls or emails. It streamlines the customer journey, enhances user experience, and increases the likelihood of converting visitors into clients by offering a quick and accessible way to engage with the business.
