An Overview
These brand guidelines ensure a consistent look and tone in all the flower shop’s communications. The following pages will help you understand the brand, its values, and how to express it beautifully and consistently.
TABLE OF CONTENT
About Brand
Logo
Colour
Typography
Logo Modeling
ABOUT BRAND
About LilyLux
LilyLux provides exquisite flowers for all of life’s occasions. Our experienced florists create beautiful arrangements that inspire awe, joy, and happiness. We offer a vast selection, including wedding, birthday, and sympathy flowers.
VISION
LilyLux’s vision is to brighten every occasion with beautiful floral designs.
Mission
LilyLux is committed to crafting stunning floral arrangements that bring joy and beauty to every occasion.
LOGO
BRAND LOGO
The official LilyLux logo must be used consistently across all brand materials as it represents the brand’s identity. It is essential to maintain its integrity by avoiding any modifications or alterations to ensure a uniform and recognizable brand presence.
LOGO MEANING
The flower in the logo is crafted for immediate recognition, clearly conveying its connection to the floral industry.
The “L” represents the first letter of the store’s name, LilyLux.
Including “Flower Shop” ensures the business’s purpose is instantly understood.
LOGO Size
To ensure visibility and legibility, the logo should never be displayed smaller than the sizes specified on the following page.The minimum acceptable size for our logo is 50 pixels.
LOGO variations
To ensure visibility and legibility, the logo should never be displayed smaller than the sizes specified on the following page.The minimum acceptable size for our logo is 50 pixels.
Colours variations
To ensure visibility and legibility, the logo should never be displayed smaller than the sizes specified on the following page.The minimum acceptable size for our logo is 50 pixels.
COLOURS
Brand colours
TYPOGRAPHY
Header font
Header font
Logo & pattern Modeling
